How To Use Time-Tested Marketing Methods When You’re on a Budget

When you’re on a budget, it’s essential to be creative with your marketing methods. Think outside the box, and develop innovative ways to reach your target market. Brought to you by VR Business Brokers, this guide will help you learn how to use time-tested marketing methods that work.

Reach Your Target Market

Combine traditional marketing methods, such as flyers and direct mail, with newer marketing methods, such as social media and email marketing, to reach more people. Use data from your current customers to determine how they discovered your business and learn where you can promote it effectively. You can also employ billboards, stickers, and yard signs to create brand awareness. 

Offer a Discount

By offering a discount on your products or services, you can attract new customers and keep existing ones coming back. Send direct mail flyers, postcards, and coupons to promote special offers and discounts to existing customers or to attract new customers.

Make Your Message Stand Out

You can make your message stand out by creating catchy slogans and offers that appeal to your target audience. When developing a slogan, make sure it’s easy to understand and your business’s offer is clear. You want potential customers to quickly know what you’re offering and why they should choose your business over competitors.

Design Your Marketing Materials

Once you’ve decided on the marketing methods you want to use, it’s time to design your materials. If you’re not a designer, there are plenty of tools to help you create professional-looking designs.

  • Design software. CorelDraw and Inkscape are two of the most popular design software programs. They offer a wide range of features and the most professional results but can be expensive and challenging to learn.
  • Online design templates. There are different templates that can help you quickly put together winning designs. For example, get started with a Facebook ad template that allows you to put together a memorable graphic for your online campaign.
  • Business card templates and printing. If you’re looking for high-quality printing services at an affordable price, Vistaprint can be an excellent resource. It offers pre-made templates for business cards and other marketing materials. There are various options for business card designs to customize with your business’ images, fonts, and colors.
  • Font library. Google Fonts is a free online library of fonts that you can use for your marketing materials. With over 1,000 fonts to choose from, you’re sure to find the perfect font for your business. You can customize the font by adjusting the size, color, and style.
  • Hire a professional. If you’re not confident in your design skills or don’t have the time to create your marketing materials, you may want to consider hiring a professional designer. When working with a designer, keep image quality in mind. To preserve image quality, use a JPG-to-PDF converter to turn images into PDFs. It allows you to email multiple PDF files without worrying about degraded image quality.

Promote Your Business

There are various marketing methods to choose from, so find the ones that work best for your business. Use old and new marketing methods to reach more people and drive more sales. By following these steps, you can promote your business successfully.

This was a guest post from Chelsea Lamb of