Guest post by Brittany Fisher of financiallywell.info
If you’re a solopreneur who runs a business without any employees, you wear many hats. From accounting to marketing, every aspect of your business rides on your shoulders. It’s a lot of pressure. However, you don’t have to do it all alone—nor should you, as taking on too much increases the risk of burnout.
The below guide from VR Business Brokers of the Triangle covers key business areas where you can benefit from external technologies or professionals for the best results.
Branding helps to define your business’s unique value and sets it apart from competitors in the field. It’s critical to attracting and maintaining a long-term, loyal customer base. Qualtrics explains that a strong brand is built through a mix of marketing, ambassadorship, and positive customer experiences. A branding consultant can help you define your band and suggest ways to achieve success on all three points.
Your business will likely need the services of a graphic designer at some point. For example, when creating your logo, entrust the job to an expert. As Design Power explains, your logo will be representative of your small business and you want to ensure it’s professional. From the color scheme to the typography, many detailed elements go into creating a great logo.
Marketing is another area where you’re likely best off leaving the grunt work to a consultant. Roop & Co. highlights the benefits of outsourcing marketing, such as an improved return on investment. You should at least get support when creating your initial marketing plan. You can always take over the daily marketing tasks yourself later.
Content marketing is integral to any comprehensive marketing plan. From website texts to blogs and social media posts, content is an essential component of many types of marketing used by solopreneurs. You can hire a freelancer for this job or do it yourself with the help of educational resources.
Beyond specific duties like marketing or content writing, your small business probably requires daily administrative support. From paying invoices to scheduling meetings, these small tasks can quickly become time-consuming when they add up. Free up your energy to focus on more important jobs by hiring a virtual assistant via a platform like People Per Hour.
Successfully juggling your many duties as a solopreneur requires efficient time management. Codersera explains how time management technology can help, making it easier to set priorities and achieve your goals. Popular tools for small businesses include Scoro, Toggle, Asana, and ProofHub.
If your solo entrepreneurial endeavor requires managing multiple projects at once, a project management software solution is a must-have. With a tool like Open Project you can easily track milestones and deliverables. If you hire freelancers to support you with certain projects, you can also use this platform as a collaboration tool.
Could your business use an app? McKenna Consultants highlights the benefits of apps, including improved customer engagement, better communication, and heightened brand awareness. For this kind of specialty task, it’s best to hire an external app developer. They will have the technical skills needed to create a great product efficiently.
Juggling tasks on the go
It’s common knowledge that entrepreneurs typically rely on smartphones for on-the-go business tasks. From time management to app development, there are many aspects of your business that you can easily tackle on your phone. That’s why it’s important to keep your device from suddenly powering off during your work hours. A good phone charger ensures that your device’s battery life will last all day. If you’re not a fan of cords, you can minimize them by investing in a wireless charger.
As you can see, there are many resources available to support your everyday success as an entrepreneur. Don’t hesitate to get the help you need, whether that means implementing a new technology or hiring an external consultant.
If you need help with buying or selling a business, turn to the experts at VR Business Brokers of the Triangle — call (919) 628-0571.
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